Digital device retargeting, to boost performance of a marketing event

The challenge

Eastern Institute of Technology (EIT) needed a campaign that would boost engagement after a key event they held for their training courses. This is a highly competitive industry and students make considered decisions based on a number of marketing touchpoints and their own research. Staying top of mind – with relevant messages and offers is key.

REACH solution

REACH designed a digital retargeting campaign that would get their brand and messaging in front of the same audiences who attended the event, but at home on their devices after the event was well over.

The outcomes

EIT saw a good lift in social media traffic as well as a lift in enquiries. They have indicated interest in running this type of retargeting campaign again to ensure traditional media campaigns and events reach their maximum potential.

REACH have helped us get our brand in front of hard reach, remote areas of NZ through traditional letterbox marketing as well as lift performance of campaigns with their digital retargeting product. These activities form a key part of our market strategy.

Catherine Davidson – Marketing & Comms Lead - EIT

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