Insights

Insights (Noun): An accurate and deep explanation or understanding of someone or something.

We’ve got data for days

This is where numbers come alive - in the form of data and insights to help power effective promotion of your business. So let’s jump in.

One of the most frustrating things about marketing is that you often have to spend a lot of money to see what works. But what if you had those insights BEFORE you design your marketing campaigns?

From understanding who your ideal audience is, to which are the best marketing channels to use - these are just some of the things our data wizards will help with.

Plus, there are many other ways data can be used to grow your business. From determining your next store's location, to using data for building your sales and marketing territories. And even better - we can help you store and manage all your data with our low cost Data Management Platform.

Are we a one-stop shop or what? We certainly think so.

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Marketing Channel Optimisation & Effectiveness

Want to know how well your marketing is working for you? Achieve less waste of marketing dollars and more return on your investment.

Leverage your data, our data sources and 3rd party data to build targeted media campaigns.

Build online and offline audiences.

Combine ‘people, ‘place’ and ‘platform-centric’ intelligence for campaign performance.

Test and learn the best use of channels.

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Marketing Channel Optimisation & Effectiveness

Retail & Brand Analytics

Learn about brand loyalty and cross-brand behaviour, as well as a deeper understanding of your primary and secondary marketing sizing.

Create a growth strategy underpinned by data.

Find out what makes a store successful.

Discover where your customers are, where and how they shop, and the best way to service them.

Determine next store locations by defining catchments and territories to support operations and marketing.

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Customer Analytics

From audience segmentation to profiling, we can also analyse churn of customers and help you to understand drivers for retention.

Profile customers to drive sales and engagement.

Map the customers journey and path to purchase.

Create strategies around product development and growth.

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Mapping & Data Visualisation

It’s time to bring data to life with maps and visualisations - this helps to support more effective storytelling, and also enables a recognition of patterns.

Unlock the power of ‘where’ your customers are.

Use maps to answer your business questions and help to make spatially aware decisions.

Aggregate, analyse and explore the data behind maps.

Gain a clearer understanding of locations to determine relationships and patterns.

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