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Insights

Insights (Noun): An accurate and deep explanation or understanding of someone or something.

We’ve got data for days

This is where numbers come alive - in the form of data and insights to help power effective promotion of your business. So let’s jump in.

One of the most frustrating things about marketing is that you often have to spend a lot of money to see what works. But what if you had those insights BEFORE you design your marketing campaigns?

From understanding who your ideal audience is, to which are the best marketing channels to use - these are just some of the things our data wizards will help with.

Plus, there are many other ways data can be used to grow your business. From determining your next store's location, to using data for building your sales and marketing territories. And even better - we can help you store and manage all your data with our low cost Data Management Platform.

Are we a one-stop shop or what? We certainly think so.

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Marketing Channel Optimisation & Effectiveness

Want to know how well your marketing is working for you? Achieve less waste of marketing dollars and more return on your investment.

Leverage your data, our data sources and 3rd party data to build targeted media campaigns.
Build online and offline audiences.
Combine ‘people, ‘place’ and ‘platform-centric’ intelligence for campaign performance.
Test and learn the best use of channels.
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Marketing Channel Optimisation & Effectiveness

Retail & Brand Analytics

Learn about brand loyalty and cross-brand behaviour, as well as a deeper understanding of your primary and secondary marketing sizing.

Create a growth strategy underpinned by data.
Find out what makes a store successful.
Discover where your customers are, where and how they shop, and the best way to service them.
Determine next store locations by defining catchments and territories to support operations and marketing.
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Retail & Brand Analytics

Customer Analytics

From audience segmentation to profiling, we can also analyse churn of customers and help you to understand drivers for retention.

Profile customers to drive sales and engagement.
Map the customers journey and path to purchase.
Create strategies around product development and growth.
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Customer Analytics

Mapping & Data Visualisation

It’s time to bring data to life with maps and visualisations - this helps to support more effective storytelling, and also enables a recognition of patterns.

Unlock the power of ‘where’ your customers are.
Use maps to answer your business questions and help to make spatially aware decisions.
Aggregate, analyse and explore the data behind maps.
Gain a clearer understanding of locations to determine relationships and patterns.
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Mapping & Data Visualisation

Location Intelligence

Using spatial data and location, we can help businesses to understand and make decisions for growth.

Map and create strategies for franchises.
Gain insights into building marketing territories.
Select the best sites for store footprint expansion.
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Location Intelligence

Audience Measurement

We are audience measurement specialists, combining and blending different types of people movement data to quantify, describe and predict audiences.

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Audience Measurement

Data Management Platform (DMP)

Our low cost DMP solution can help small and mid-sized businesses capture, manage and get value from their customer data.

Low cost DMP on a monthly license model.
Capture and manage 1st party customer data.
Integrate to CRM and marketing platforms.
Improve insights to drive more effective marketing campaigns.
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Data Management Platform (DMP)
STIHL - Using customer data to heatmap and validate new store locations!
INSIGHTS CASE STUDY

STIHL - Using customer data to heatmap and validate new store locations!

Customer Data Analysis
Segmentation Targeting
Heat Mapping
The ability to make confident decisions on where to invest in more STIHL shops.
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Ready to chat?

Let’s get your business rolling! Get in touch for a friendly consult with our team

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