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Customer Analytics

They're your most important asset... but how well do you really know them?

How does it work?

For a business to be successful, knowing who their ideal customers are is incredibly helpful for many reasons. We can help you segment your audience, and profile them too, as well as analyse the churn of your customers (why they say goodbye) and provide you with insights of how to retain them - so you can be friends forever.

  • What: Profile customers to drive sales and engagement, mapping the customers journey and path to purchase, and create effective strategies to help drive product development and growth.
  • Who for: Any business who needs to determine exactly who their customers are in order to support a highly effective brand and marketing strategy.
  • Why: It helps to take the guesswork out of knowing your customers - by being able to know who they are, where to find them and how to attract them.
  • How: From cleaning and enrichment, to profiling and insights, our data team is a one stop shop for customer analysis.
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How does it work?
EIT - Digital device retargeting, to boost performance on a marketing event.
DATA CASE STUDY

EIT - Digital device retargeting, to boost performance on a marketing event.

Customer Targeting
Digital Retargeting
A big boost in engagement and performance by layering on digital targeting of the same audience.
Decision made to repeat this same campaign.
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