The future is now, and it’s more important than ever to ensure that whatever we do - it’s done as responsibly as possible. But that needs to be more than just words, which is why we’re committed to taking action wherever we can. Here’s what making a difference means to us.
For more than 25 years we have been bringing New Zealanders together with products and services. And from day one our mission was to create a world where marketers and business owners could make smarter decisions to justify where they spent their marketing dollars.
In 2020, under new leadership, we overhauled our core values to align them with the 21st century and create a more meaningful connection with our team. Our four values are designed by our very own people, so they’re embodied by those people, forming the foundation of everything we do at Reach.
To be Good Humans, strive to be Better Every Day, practice respect for our Freedom and Responsibility, and to exhibit a Will to Win.
We’re proud to stand behind these principles, and sharing them with you is our way of saying ‘this is who we are’.
We’re all pretty lucky to call Aotearoa home, which is why we take protecting its environment very seriously and are continually looking at ways to clean up the way we do things. It’s about ensuring future generations can enjoy everything we have been fortunate to grow up with.
For over 10 years, we have been working with companies throughout New Zealand to find ways we can reduce or repurpose our waste. And in 2021, we launched REACH:Responsibly, a campaign to showcase our wins, share our journey and debunk some myths. You can learn more about those steps here.
From SMEs to national retailers, it's everyday people who power New Zealand. And we see it as our responsibility to support these businesses to be the best they can be - using smart marketing that is backed by reliable data and insights.
So while you’re out there driving our country to be one of the most innovative and creative regions in the world, you can know we’ve always got your back. Because while we’re a little more laidback when it comes to our approachability (we’d like you to think of us as a ‘partner in crime’) we’re not laidback when it comes to helping you get the results you want - that’s something we take very seriously.
We believe that the way we are continually innovating is what sets us apart. There’s no time for idling when there are always new and innovative ways to do stuff - which is a win-win for everyone. For us, it means our everyday is filled with exciting things to discover. And for you, it means you and your business will always be supported by the latest insights and best practice.
However, this is more than just being drawn to every shiny new object on the market, it's also about taking the time to understand how it could potentially improve the end result for our customers. Smart innovation is not always about reinventing the wheel, but being able to recognise whether a product or service has the ability to enhance the work we do for you.
Oh hi there. Are you a human? Because we are and there’s no denying that we are rather complex creatures. It’s not necessarily a bad thing - it just means that predicting behaviour can be a little bit tricky. Which is why here at Reach, we are set up with a whole heap of ways in which to understand what makes humans do the things they do.
And it’s these insights that enable you to communicate with the humans you need to. We can tell you all sorts of awesome things, from who is interested in what your business sells, to the way they want to be reached, and what motivates them to buy. Sounds pretty cool, right?