Data

Media Optimisation & Effectiveness

Stop guessing about where to spend budget, which channel, what messages have the most impact. We'll help you to understand campaign and channel performance, impact and conversion, so you can optimise your campaign for better performance.

Problem It Solves

Visitation, purchasing sentiment, product and market share information can be modelled to measure effectiveness. Predictive analytics, leveraging planned activity, campaign objectives and historical performance data to determine your optimal media channel mix. We can target by interest group, app usage, location, visitation campaigns and look at audience retargeting from other media activities.

Benefits & Results

Better ROI, sales growth, marketing campaigns delivering relevant content cost-effectively Quantifiable media effectiveness measures to justify spend and drive continuous improvement. Data-driven, optimised channel mix for marketing campaigns.

Case Study Example

Visitation, purchasing sentiment, product and market share information can be modelled to measure effectiveness. Predictive analytics, leveraging planned activity, campaign objectives and historical performance data to determine your optimal media channel mix. We can target by interest group, app usage, location, visitation campaigns and look at audience retargeting from other media activities.

What It Works Well With

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