Data

Audience Measurement

Combines ‘people, ‘place’ and ‘platform-centric’ intelligence for campaign performance. Know the WHOs, WHEREs and WHATs of your audience in real-world marketing outside of the digital domain. With robust measurement and focus on channel optimisation, we can identify different content’s performance across different locations and identify areas for optimisation.

Problem It Solves

Market leading out-of-home analytics to more effectively plan and measure the channel. Powers NZ out-of-home industry targeted letterbox plans and maps based on demographic, psychographic, behavioural and/or purchasing analysis. Measure multi-media uplift from integrated channel activity

Benefits & Results

Market leading out-of-home analytics to more effectively plan and measure the channel. Greater ROI and reduced wastage on marketing activity. Detailed campaign reporting and mapping. Deeper understanding of channel contribution, powering continuous marketing improvement & strategy.

Case Study Example

Market leading out-of-home analytics to more effectively plan and measure the channel. Powers NZ out-of-home industry targeted letterbox plans and maps based on demographic, psychographic, behavioural and/or purchasing analysis. Measure multi-media uplift from integrated channel activity

What It Works Well With

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