Marketing Channel Optimisation & Effectiveness
Are you spending your hard earned cash in the right place?
How does it work?
Who wants to throw money at marketing that doesn’t work? Not us! Which is why you should check that wherever you are spending your marketing budget is actually performing. Using data and insights, let us benchmark what you’re currently doing, and make suggestions on how to improve your strategy.
- What: Using mobile location data, purchasing data, demographics, geographic and transport data in order to understand whether your marketing is working.
- Who for: Everyone in business! But is particularly great for B2C, retail and FMCG.
- Why: To help maximise ROI and minimise wastage, as well as being able to effectively measure returns.
- How: We test, measure, learn and then repeat with new strategies.
Works well with...
Customer Analytics
Segment and profile your customers, analyse churn and retention drivers, and map their journey to purchase. Learn More.
Digital Advertising
End-to-end service, from strategy and creative, to campaign delivery and reporting. Choose from ad-hoc campaigns or ‘always on’ services. Learn More.
Smart Letterbox
We can deliver to nearly every letterbox in New Zealand, every week using unaddressed mail. Learn More.
CASE STUDY