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Marketing Channel Optimisation & Effectiveness

Are you spending your hard earned cash in the right place?

How does it work?

Who wants to throw money at marketing that doesn’t work? Not us! Which is why you should check that wherever you are spending your marketing budget is actually performing. Using data and insights, let us benchmark what you’re currently doing, and make suggestions on how to improve your strategy.

  • What: Using mobile location data, purchasing data, demographics, geographic and transport data in order to understand whether your marketing is working.
  • Who for: Everyone in business! But is particularly great for B2C, retail and FMCG.
  • Why: To help maximise ROI and minimise wastage, as well as being able to effectively measure returns.
  • How: We test, measure, learn and then repeat with new strategies.
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How does it work?
Hunting & Fishing New Zealand combine letterbox and digital marketing for serious results.
CASE STUDY

Hunting & Fishing New Zealand combine letterbox and digital marketing for serious results.

letterbox marketing
1.3 Million Additional Mailers.
E-catalogue
Significant increases in store and online traffic.
Significant expansion of their brand footprint
Increased online and in-store sales
Enhanced buying journeys for customers
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