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About us

It started in a classic Kiwi garage with a simple idea - to bring businesses and buyers together with a better letterbox marketing service. Fast forward more than 25 years and that garage has morphed into a robust team of marketers and data scientists with a range of marketing services all under one convenient roof.

Our Story

The story of REACH is a story of connections. We’ve built a reputation over the last 25 years for bringing together best businesses with their perfect customers. These days we’ve changed the game, injecting the humble letterbox campaign with powerful and proven data and digital marketing to bring people together with products and services like never before. To reflect the evolution of our own brand and business, we’ve recently had a bit of a refresh. And if you look closely, you’ll see that the letter R comes complete with a thumbprint. Why? Well, there’s a couple of reasons. Thumbprints are as unique and distinctive as the person they belong to - no one has the same thumbprint as you. And while humans are quirky, dynamic and interesting, if you have the right tools to get to know them, they can be predictable too (if you know how to read them). And this is where we come in. We have a restless aspiration to understand why humans behave the way they do, in order to help our customers to create effective marketing campaigns. Essentially, we get people - from where they go, to how they roam and what they like and don’t like. This offering makes us different, just like a thumbprint. From the investment into new products to the people we hire, and how we foster creativity everything we do at REACH is built on improving the buying experience and growing NZ companies at the same time. Our experts in applied marketing science use data insights in ways no one else does to help businesses make smarter marketing decisions and close the gap between businesses and buyers. In short: More excitement. Less clutter. Better ROI.

Our Story

The Mission (that we accept)

We’re here to raise the bar for what effective marketing can be. We want to build an increasingly accessible world to marketers and business owners, of all sizes and shapes, so they can make smarter and more justified decisions with their marketing dollars. No one does exactly what we do. From running the smartest letterbox marketing in Aotearoa, to digital and brand solutions, REACH are always restless to get more NZ brands doing better marketing.

our solutions
The Mission (that we accept)

The Talent Behind REACH

We’ve come a long way since our first analyst team used printed maps and a compass in order to build letterbox drops for our clients. You may have delivered these mailers as a kid! Today our data scientists and marketing specialists have a few more sophisticated tools (and their own unique superpowers), and we continue to power more than 5000 jobs across NZ. Join the team

Struan Abernethy

I’m REACH’s CEO meaning the buck stops with me on everything. This includes how we achieve, how we elevate you the customer, and how much fun we have along the way...

Struan Abernethy

Chief Executive Officer
Aaron Glass

As the Chief Operating Officer I’m in charge of the REACH 'engine', making sure we run a well-oiled machine for our customers across all facets of our business.

Aaron Glass

Chief Operating Officer
Sarah Whitehouse

I head up Strategic Accounts & Agency, which basically renders me the ‘relationship gal’. I’m all about ensuring we are a trusted partner for our clients when it comes to marketing solutions and services.

Sarah Whitehouse

Head of Strategic Accounts & Agency
Aabhas Dole

I’m champion of all things ‘customer’ in our mid-market space. A killer advocate for great customer experience and on point solutions that deliver gold for our clients.

Aabhas Dole

Head of Medium Market
Ksenia Kiykova

I'm in charge of turning data into gold. I get a kick out of learning through insights and showing our customers how they can get in front of their perfect customers.

Ksenia Kiykova

Data & Analytics Product Manager
Tara Germain

As People and Culture Lead, I'm charged with creating an environment that people rave about. We're only as good as our humans, so they are at the heart of everything I do.

Tara Germain

People & Culture Lead
Tim Macmillan

As Head of Product, my job is to create stuff that solves problems. With a focus on helping kiwi's do better marketing and grow their businesses as a result.

Tim Macmillan

Head of Product
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From small and medium companies to ad agencies and some of the country’s biggest retailers – we work with them all.